Wins and lessons learned from 2023. Intentions for 2024.

Reflections on my small-business-owner identity, on Small Business Saturday.

Taking a look at how Blue Hills Digital has grown in 2022, and report ing on how our Giving Back 10% pledge contributions were allocated.

Time's running out to register for the upcoming Nonprofit Advocacy Summit on November 17 & 18!

How truly owned are your owned media channels? Sure, you control the content, but who controls the distribution?

Try using this team role tool to assess the structure of your nonprofit marketing and communications team.

This article summarizes a seven-stage framework for audience journey mapping, for use in business or nonprofit settings. Gain clarity about the needs of audiences members at each stage, and get ideas about how to measure conversions along the audience journey.

Google Search Console is a powerful, free tool that will help you understand how your website is performing in organic search results. This article covers how to connect your website to Google Search Console, and explains a couple of quick wins you can deliver for your communications team once you have visibility into your website's organic search data.

Content Governance is a set of rules for creating, publishing and maintaining content. Establishing a content governance plan for your organization will make it easier to plan and fill your editorial calendar, develop high-performing content, and answer questions about what content to produce next.

GiveLively is a free digital fundraising platform that provides some seriously powerful tools for nonprofits. It has emerged as a strong contender for small and mid-sized nonprofits, and the good news is that it’s easy to get started and add GiveLively tools to your existing website.

Quick Tip: Learn how to increase the organic reach of a Facebook post by asking supporters to share with a one-click sharing link.

Get tips on how to use free voter registration tools on your nonprofit website to increase voter turnout, while staying compliant with rules governing 501c3 organizations. You can even use GOTV tools to grow your email list too!

Nonprofit marketers can learn from the business world and develop audience personas to build more effective communication strategies. Let’s review some common types of audience types for nonprofits, and the steps to developing audience personas to share with your team.

Many small nonprofits have a spreadsheet of email addresses stored somewhere, but haven’t yet unlocked the power of email marketing to engage that list of supporters. Learn how to get started with email marketing in four simple steps.

Thanks to our great team and all the powerful work they do for LGBTQ+ families nationwide, we've been able to significantly expand Family Equality's media footprint in 2019.